VI
Marketing Officer / B2B Business Development Executive
RÉCENTCDI1 day ago
Job Description
Kenya
CDI
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Accurex Consultants, founded in 1998, is a Management Consulting center with a highly qualified team of dedicated management & human resource experts. We are the one stop Centre for all of your management and Human Resource needs.
We are seeking a Kenya Market Research & Business Development Executive for a full-time position based in Nairobi. This role falls under Sales and Business Development, and requires a BA/BSc/HND qualification.
Before we sell a single t-shirt, we want to understand the market properly. We are looking for a sharp, curious, Nairobi-based researcher and business developer to be our eyes and ears on the ground — first to map how t-shirts actually move through Kenya, and then to turn that knowledge into a pipeline of real potential buyers and partners. You will work directly with the founders and help shape how an established international textile house launches its own premium brand in Kenya.
The role at a glance
This is a two-part engagement.
Part 1 is research: understand the distribution and wholesale network for t-shirts in Kenya — who imports, who sells, who buys, and from where.
Part 2 is business development: use that market picture to build a verified list of potential buyers and partners, mapped by category. You'll move from “how does this market work?” to “here are the people worth talking to.”
Part 1 — Understand the market
Map how t-shirts flow through Kenya, from origin to end-buyer, and give us an evidence-based read on the best way to enter. You will investigate:
The distribution network — how t-shirts reach the market: importers, wholesalers, distributors, and the traders and hubs (e.g. Nairobi's wholesale districts) that move volume.
Where product comes from — which countries supply Kenya's t-shirts (China, India, Turkey, Bangladesh, second-hand “mitumba”, local manufacture), at what quality tiers and rough price points.
Who buys and who sells — the players at each step of the chain, how they buy, in what quantities, and how often.
Route-to-market comparison — weigh the options for a premium brand like ours: selling through the existing wholesale/distributor network versus going retail-direct. Tell us, with reasons, which looks stronger and why.
Buyer categories — break the demand side into segments (for example hospitality, corporate and promotional/branding, retail store owners, institutions, and online sellers) and size up which are the most realistic and valuable targets for us.
The competitive picture — what's already on the shelves, at what quality and price, so we understand where a premium cotton tee fits.
Part 2 — Build the pipeline
Turn the research into a practical, verified list of people worth
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Expert Application Advice
In your cover letter, show how you've met les compétences demandées dans l'annonce by mentioning a specific win or metric. For Accurex Leadership and Management Consultants Ltd, research their local market—then subtly link your experience to their challenges. This proves you’re both capable and culturally aware.
Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.
Prospecting and results — Your new clients acquired and conversion rate are your strongest arguments. Show your detailed knowledge of local distributors and key players.
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Your safety comes first — read before you go
Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
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