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Bidco Africa Ltd., acteur majeur de la fabrication de produits de grande consommation en Afrique de l'Est, recherche un Customer Development Lead pour piloter le développement de ses ventes en grande distribution.
Ce poste à temps plein, basé dans la région, requiert un diplôme de niveau BAC+3/BAC+4 et une solide expérience dans le secteur des biens de consommation courante (FMCG).
Vos responsabilités incluront la gestion des supermarchés et supérettes via les distributeurs et les acheteurs régionaux de second rang, l'élaboration et le suivi de plans d'affaires conjoints avec des objectifs trimestriels, ainsi que la collecte mensuelle des données, des paiements et des rapprochements. Vous veillerez à l'application des planogrammes, à la visibilité des points de vente via le matériel promotionnel, et à l'atteinte d'une part de linéaire de 10% d'ici le troisième trimestre, avec une disponibilité en rayon de 80%. Vous négocierez également des présentations supplémentaires dans les points de vente clés, gérerez les merchandisers sur les territoires assignés, fournirez des mises à jour sur les mouvements de produits et la concurrence, superviserez les animations en magasin, et garantirez le respect des prix de vente conseillés et l'exécution efficace des promotions.
Le
comprend 7 à 10 ans d'expérience en FMCG, dont au moins 5 ans dans l'industrie des boissons, une expertise en plans d'affaires conjoints et en négociation, une expérience avérée dans la gestion de la clientèle moderne (grands comptes), et une capacité à manager de grandes équipes incluant des agences tierces.
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When tailoring your CV for Bidco Africa, don’t just list duties—highlight how you exceeded targets. For 10 years of experience, show a clear result, like “increased client retention by 20%.” This proves you deliver real impact, not just effort.
Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.
Sales KPIs — Revenue generated, portfolio growth, quota attainment (%): these 3 metrics are mandatory in senior interviews. Also prepare your 100-day plan — sales directors who arrive with a plan are consistently perceived as more credible.
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