CO

Marketing Manager – Digital Strategy and Campaigns

Confidential Careers
📍 KampalaCDI🗓️ 21 days ago

Job Description

Kampala
CDI

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Responsabilités

We are seeking a seasoned Digital Marketing Manager to oversee and execute comprehensive digital marketing strategies, ensuring brand visibility and engagement across multiple online platforms. This role requires a minimum of five years of hands-on experience in digital marketing, with proven expertise in SEO, content marketing, social media management, and paid advertising campaigns. The ideal candidate will possess strong analytical skills, proficiency in marketing automation tools, and the ability to interpret data to refine marketing efforts. Responsibilities include developing and implementing data-driven campaigns, managing the marketing budget, collaborating with cross-functional teams, and staying ahead of industry trends to drive measurable growth. A bachelor’s degree in marketing, communications, or a related field is required, along with a track record of successfully leading high-impact digital initiatives. Confidential Careers is actively seeking a highly motivated individual to join our team as a [Job Title]. The ideal candidate will possess a minimum of [X] years of relevant experience in [specific field/industry] and hold a [required degree/certification]. Strong proficiency in [specific skills or software] is essential, along with excellent communication and problem-solving abilities. Key responsibilities include [list key responsibilities, e.g., managing projects, analyzing data, developing strategies], with a focus on delivering exceptional results. The role demands adaptability, attention to detail, and the capacity to work both independently and collaboratively within a dynamic environment. Candidates must demonstrate integrity, discretion, and a commitment to maintaining the highest standards of confidentiality. This position offers opportunities for professional growth and the chance to contribute to impactful initiatives within a respected organization. Experienced professionals in the Professional Services field will deliver expert solutions to clients, ensuring alignment with their strategic objectives. This role requires a strong background in consulting, project management, and client engagement, with a focus on building long-term relationships. Responsibilities include conducting thorough needs assessments, designing tailored service offerings, and executing projects with precision to drive measurable outcomes. Proficiency in industry-specific methodologies, exceptional communication skills, and a results-driven mindset are essential. Additionally, the ability to collaborate cross-functionally and adapt to evolving client demands will be critical to success in this position. Advertising, marketing, management, and business operations professionals play pivotal roles in driving organizational growth and brand success. They develop strategic campaigns, oversee brand positioning, and analyze market trends to enhance customer engagement. Responsible for managing teams, budgets, and cross-functional projects, these experts ensure seamless business operations while optimizing efficiency and profitability. Strong leadership, analytical skills, and proficiency in digital tools are essential for navigating dynamic market landscapes and achieving business objectives. We are seeking a highly skilled professional to fill this critical role, which encompasses a diverse array of strategic and operational responsibilities. The ideal candidate will possess a proven track record in [specific field/industry], along with the ability to drive innovation and deliver measurable results. Key qualifications include [X years] of relevant experience, proficiency in [specific tools/technologies], and strong leadership capabilities. This position demands meticulous attention to detail, exceptional problem-solving skills, and the capacity to collaborate effectively across multidisciplinary teams. The successful applicant will be responsible for [briefly mention key duties, e.g., overseeing projects, optimizing processes, or mentoring junior staff], while also contributing to long-term organizational growth and success. We are in search of a seasoned Digital Marketing Manager to join a rapidly expanding international telecommunications enterprise headquartered in Kampala. The ideal candidate will be tasked with designing and implementing digital marketing strategies aimed at boosting customer acquisition, SIM/eSIM sales, digital revenue, engagement, and retention across diverse international markets. This role prioritizes commercial impact, focusing on measurable performance rather than purely brand or social media initiatives. A proven ability to leverage digital channels to drive subscriber and revenue growth is essential. Applicants should possess prior experience within an NO, MVNO, mobile, eSIM, or broader telecommunications environment, along with a background in managing campaigns across multiple countries or international markets. Oversee and execute critical operational duties, ensuring alignment with organizational objectives and maintaining high standards of efficiency and accountability. Collaborate with cross-functional teams to streamline processes, enhance productivity, and drive continuous improvement across all assigned functions. Develop and implement strategic initiatives that support short- and long-term goals while fostering a culture of innovation and excellence. Monitor performance metrics, analyze data trends, and provide actionable insights to optimize workflows and mitigate risks. Serve as a key liaison between departments, leadership, and external stakeholders to facilitate seamless communication and alignment of priorities. Ensure compliance with company policies, industry regulations, and best practices to uphold integrity and governance standards. Lead by example, mentoring team members, delegating tasks effectively, and fostering a collaborative and high-performing work environment. We are seeking an experienced professional to develop and implement innovative digital strategies that will drive international expansion and enhance our global market presence. The ideal candidate will possess a proven track record in digital marketing, with expertise in leveraging online platforms to penetrate new markets and optimize customer engagement. Responsibilities include crafting data-driven marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to align digital initiatives with overarching business objectives. The role demands strong analytical skills, proficiency in digital tools and analytics platforms, and the ability to adapt strategies in response to evolving market dynamics. Fluency in multiple languages and a deep understanding of diverse cultural nuances are essential for success in this position.

Formulate and implement a comprehensive digital marketing strategy tailored to diverse international telecom markets. Develop data-driven digital acquisition strategies that effectively support commercial goals and subscriber expansion initiatives. Tailor digital strategies to align with the unique needs of diverse countries, customer segments, and competitive landscapes. Develop campaigns tailored to individual markets while ensuring alignment with a cohesive international brand and commercial strategy. Facilitate the expansion into emerging markets and the introduction of innovative mobile products and services. We seek a skilled professional to drive digital customer acquisition, leveraging innovative strategies to expand our online audience and maximize conversions. The ideal candidate will possess a proven track record in designing and executing high-impact digital marketing campaigns across multiple channels, including social media, search engines, and email marketing. Strong analytical skills are essential for interpreting performance metrics, optimizing campaigns, and refining targeting approaches to enhance ROI. Additionally, experience with marketing automation tools, CRM systems, and A/B testing methodologies is highly desirable. The role requires a data-driven mindset, exceptional communication abilities, and the capacity to collaborate with cross-functional teams to achieve measurable growth objectives. Spearhead the expansion of the customer base by introducing innovative prepaid, postpaid, SIM-only, and eSIM offerings to new markets. Drive sustainable expansion in online sales and activations by setting and achieving digital acquisition targets. Oversee the entire digital marketing funnel, spanning from initial brand awareness and traffic acquisition to conversion, user activation, and seamless onboarding processes. Devising acquisition campaigns tailored to diverse customer segments, such as expatriates, international communities, travelers, and budget-conscious mobile users, will be a key responsibility. Collaborate effectively with the Commercial, Sales, and Product teams to optimize subscriber acquisition and expansion. Performance Marketing specialists drive measurable business growth by designing, executing, and optimizing data-driven campaigns that maximize return on investment across paid, owned, and earned channels. They leverage a blend of SEO, paid advertising, email marketing, and affiliate strategies while analyzing key performance indicators to refine targeting, creative messaging, and budget allocation. Strong analytical skills, proficiency with tools like Google Analytics and Meta Ads Manager, and a results-oriented mindset are essential. Additionally, they collaborate with cross-functional teams—including creative, sales, and product—to align campaigns with broader business objectives while ensuring compliance with privacy regulations and platform policies. Experienced professionals in this role will spearhead paid digital acquisition initiatives across a diverse range of platforms, such as Google Ads, Meta, TikTok, YouTube, Display, and programmatic channels, as well as through Affiliates, Influencers, and strategic digital partnerships. Oversee substantial digital marketing budgets while strategically allocating expenditures to maximize commercial returns.

  • Focus on enhancing Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), Return on Advertising Spend (ROAS), and conversion rates through strategic optimizations and data-driven decisions. Conduct A/B testing initiatives to evaluate creative elements, product propositions, pricing strategies, landing page designs, and customer journey flows. Design and implement retargeting and remarketing initiatives to enhance conversion rates. E-commerce and digital sales professionals drive revenue growth by leveraging online platforms to maximize customer engagement and conversion rates. They develop and execute strategies to enhance digital marketing efforts, optimize user experiences, and analyze sales performance metrics to identify opportunities for improvement. Responsibilities include managing digital advertising campaigns, overseeing website functionality, and collaborating with cross-functional teams to align sales objectives with broader business goals. Candidates should possess strong analytical skills, proficiency in digital tools and platforms, and a proven track record in driving measurable results in e-commerce environments. Experience in retail, marketing, or related fields is typically required, along with the ability to adapt to evolving digital trends and consumer behaviors. Drive online sales of SIM and eSIM subscriptions via digital platforms, including the website and mobile app, as well as other online channels. Collaborate closely with Product and Technology teams to enhance and streamline digital customer journeys for improved efficiency and user experience. Enhance the performance and functionality of landing pages, checkout systems, digital KYC procedures, payment gateways, and activation workflows to ensure optimal user experience and compliance. Identify and mitigate obstacles across the entire digital purchase journey to enhance customer experience and improve conversion rates. Enhance website and application conversion rates through strategic optimizations and data-driven enhancements. Assist in creating seamless journeys for customers to instantly purchase and activate eSIM services. We seek a skilled professional to oversee CRM and Customer Lifecycle initiatives, ensuring seamless customer experiences and sustained engagement. The ideal candidate will manage end-to-end customer journeys, optimize retention strategies, and drive data-driven decisions to enhance satisfaction and loyalty. Responsibilities include designing and implementing lifecycle marketing campaigns, analyzing customer behavior metrics, and collaborating with cross-functional teams to align strategies with business objectives. Proficiency in CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools is essential, along with strong analytical, communication, and project management skills. Experience in customer segmentation, journey mapping, and performance tracking is required to measure success and identify growth opportunities.
  • Design and implement data-driven CRM and lifecycle marketing initiatives to enhance customer engagement and retention. Oversee and execute campaigns across multiple digital channels, including email, SMS,

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Your safety comes first — read before you go

Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.

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