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Qona Sacco Ltd (formerly Safaricom Sacco Ltd) is a Tier 1, SASRA-regulated Savings and Credit Co-operative Society. From a bold idea shared by a few visionaries, we have grown into a trusted financial partner serving over 20,000 members.
We are currently looking for talented individuals to join our team in the following positions:
Marketing Assistant
Job Type: Full Time
Qualification: Diploma
Job Field: Sales and Business Development
Key Responsibilities
Recruit and retain new individual and corporate members, ensuring they remain active.
Cross-sell Sacco products to meet set sales targets.
Drive loan penetration and ensure achievement of set objectives.
Identify prospective leads, schedule meetings, follow up on presentations, and close sales deals.
Build and maintain relationships with referral sources, both internally and externally.
Provide regular feedback to management on market acceptance and recommend improvements.
Enhance the visibility and brand image of QONA SACCO.
Education
Diploma in Sales & Marketing, Co-operative Management, or a business related field.
Experience
Minimum of 2 years in a marketing role, preferably in a cooperative or financial institution.
Added Advantage
Customer care training and experience in the cooperative movement.
Key Competencies
Excellent negotiation, interpersonal, and communication skills.
Strong analytical, planning, and monitoring abilities.
Ability to work effectively under pressure and meet strict targets and deadlines.
Proficiency in computer applications and credit management systems.
Self-driven, proactive, and results-oriented.
High levels of integrity, professionalism, and customer focus.
Marketing Officer
Job Type: Full Time
Qualification: BA/BSc/HND, Professional Certificate
Experience: 4 years
Location: Nairobi
Job Field: Marketing and Communication
Position Summary
The Marketing Officer will play a pivotal role in driving business growth through member acquisition, retention, and relationship management while promoting the Sacco's products and services. The role involves implementing sales strategies, executing marketing initiatives, and delivering exceptional member experiences aligned with Qona Sacco's strategic objectives.
Key Responsibilities
Member Acquisition and Relationship Management
Recruit new members and grow the Sacco's membership base.
Maintain and strengthen relationships with existing members to enhance retention and loyalty.
Conduct regular member visits to assess satisfaction and identify cross-selling and up-selling opportunities.
Respond promptly and professionally to member inquiries and concerns.
Support seamless onboarding of new members and maintain accurate customer records.
Marketing and Business Development
Support the development and execution of the annual marketing plan.
Promote the full range of Sacco products and services to drive business growth.
Generate and nurture new business leads to achieve departmental revenue targets.
Drive loan uptake and refinancing opportunities in line with the Sacco's strategic plan and loan policy.
Organize and participate in member education forums, exhibitions, activations, and other marketing events.
Develop engaging marketing content, including images and videos, while ensuring member consent requirements are met.
Support brand visibility initiatives through advertising, public relations, and promotional campaigns.
Sales Monitoring and Reporting
Monitor market trends and competitor activities to identify opportunities and inform strategy.
Prepare accurate daily, weekly, and monthly reports on sales activities, targets, achievements, and member recruitment.
Conduct return-on-investment (ROI) analysis for marketing campaigns and recommend improvements.
Maintain up-to-date records of all sales and marketing activities.
Project Coordination
Participate in planning and coordinating marketing projects and initiatives.
Liaise with internal teams, vendors, legal counsel, and finance to ensure project compliance and successful execution.
Maintain proper documentation for all marketing-led projects and activities.
Qualifications and Experience
Academic Qualifications
Bachelor's degree in Marketing, Sales, Business Administration, or a related field.
Professional certification such as the Chartered Institute of Marketing (CIM) qualification will be an added advantage.
Experience
Minimum of four (4) years' experience in sales, marketing, or customer relationship management, preferably within a financial institution or Sacco environment.
Key Competencies
Knowledge and Skills
Strong understanding of modern marketing and sales techniques.
Knowledge of Sacco operations and the regulatory environment.
Proficiency in customer relationship management (CRM) systems.
Strong analytical, planning, presentation, and negotiation skills.
Excellent interpersonal and communication skills.
Proficiency in Microsoft Office applications and sales/CRM software.
Ability to conduct market research and analyze data effectively.
Personal Attributes
Results-oriented and target-driven.
Self-motivated with the ability to work under minimal supervision.
High level of integrity and professionalism.
Creative thinker with a growth mindset.
Strong team player with excellent collaboration skills.
Physical Requirements
Ability to communicate fluently in English and Kiswahili.
Good physical fitness and willingness to undertake field activities and client visits.
Key Performance Indicators
Success in this role will be measured through:
Number of new members recruited and retained.
Achievement of sales targets, including loans, accounts, and deposits.
Member satisfaction and engagement levels.
Successful execution of marketing campaigns and events.
Accuracy and timeliness of reports and documentation.
Method of Application
Use the link(s) below to apply on company website.
Marketing Assistant
Marketing Officer
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