Senior Brand Marketing Manager at KFC

This position demands your full ownership and leadership of KFC’s comprehensive marketing strategy in Zambia, where you will adapt regional brand guidelines into actionable, commercially viable, and locally tailored initiatives, ensuring flawless implementation in the market. As the primary marketing authority within Zambia, you will advocate for the brand’s objectives across all departments and external collaborators, driving growth in revenue, transaction volume, profitability, and brand performance by enhancing accessibility, consumer preference, and brand recall. Responsibilities: SENIOR MARKETING LEADERSHIP IN COUNTRY-SPECIFIC COMMERCIAL STRATEGY AND EXECUTION

• Spearhead the development and execution of Zambia’s annual marketing plan, as well as the three-year rolling strategy, ensuring alignment with budgetary and performance targets.
• Serve as the primary accountable lead for the Zambia marketing strategy, defining priorities, developing integrated work back plans, establishing a RACE matrix, and facilitating structured decision-making forums to ensure a disciplined operating cadence.
• Analyze sales, transaction, mix, margin, consumer, competitor, and restaurant data to uncover growth opportunities, evaluate strategic trade-offs, and propose decisive courses of action.

Localisation

• Develop comprehensive commercial proposals and coordinate with the Country Manager, Operations, Finance, and Franchisee teams to ensure alignment on strategic decisions, resource allocation, execution plans, and measurable key performance indicators. BRAND STRATEGY
• Develop locally tailored implementation plans aligned with KFC’s regional strategy to enhance brand positioning and consumer preference in Zambia.

Expérience

• Utilize consumer, cultural, category, and competitive insights to enhance communications, occasions, menu selections, innovation initiatives, and overall restaurant experience.
• Ensure alignment of brand platforms and toolkits with KFC’s standards while safeguarding its distinctive assets and maintaining long-term brand consistency.
• Foster meaningful community engagement and uphold brand purpose to ensure sustained brand growth and alignment with long-term objectives. MENU AND CHANNEL GROWTH
• Collaborate with Operations, Finance, and Supply Chain to develop and refine menu architecture, pricing strategies, promotions, and the value ladder. Develop strategic approaches for key consumer engagement scenarios and implement these into actionable channel strategies. Enhance the accessibility and purchasing experience of KFC channels, ensuring customers can effortlessly discover, acquire, and justify their selections. MEDIA
• Spearhead the cohesive media strategy and execution plan, encompassing digital, out-of-OOH) placements, and other pertinent local channels, to secure a dominant share of voice, maximize audience reach, and ensure optimal frequency.
• Develop and maintain a continuous communications strategy, ensuring a cohesive and unified brand message is delivered across all consumer interaction points.
• Strengthen local store marketing initiatives, enhance store-led visibility, update signage, and ensure high-impact restaurant openings.
• Monitor key metrics including top-of-mind awareness and salience, reach, frequency, website traffic, conversion rates, and execution compliance; adjust strategies promptly in response to evolving performance or market dynamics. OPERATIONAL EXECUTION
• Spearhead the complete project lifecycle, encompassing brief development through to post-evaluation, spanning creative, production, media, PR, digital, influencer, and partner activation initiatives.
• Develop comprehensive action plans derived from strategic objectives, including precise milestones, designated owners, interdependencies, resource allocation, risk mitigation strategies, and contingency measures.

Autres informations

• Lead cross-functional launch readiness initiatives and expedite issue resolution with decisive, well-informed actions, even when operating under uncertain conditions and with limited data.
• Ensure timely, budget-conscious, and standard-compliant delivery of all activities; develop scalable processes and operational routines designed to support growth in 2027 and 2028. AGENCIES AND EXTERNAL ECOSYSTEM
• Develop and oversee a tailored, in-market agency network spanning media, PR, creative/activation, digital, influencer engagement, and research functions.
• Oversee agency scopes, fees, quality standards, seamless integration with Johannesburg teams, and overall performance in alignment with commercial, brand, and execution goals.

Forge strategic alliances to enhance reach, deliver increased value, and ensure local applicability. Financial management, performance analytics, and continuous improvement form the core responsibilities and qualifications for this role. Candidates must demonstrate proficiency in forecasting, budgeting, and financial reporting, alongside a commitment to data-driven decision-making and strategic resource allocation. The position requires expertise in measuring financial outcomes, identifying key performance indicators, and implementing learning initiatives to enhance organizational efficiency and accountability.

• Spearhead the annual budget proposal process, monitor expenditures on a monthly basis, provide accurate forecasting, and strategically reallocate marketing funds to ensure they are directed toward the most impactful opportunities.
• Establish measurable objectives, key performance indicators (KPIs), and assessment frameworks prior to campaign initiation; conduct thorough post-campaign analyses and integrate insights into subsequent initiatives.
• Present commercial, brand, and execution performance data to Country and WWI leadership, highlighting key insights, strategic implications, and recommended decisions along with necessary corrective actions. Here’s the professional paragraph:
• Ensure agencies and stakeholders deliver on agreed outcomes while disseminating Zambia-specific market insights and best practices throughout the organization. Qualifications : EDUCATION
• A bachelor’s degree in Marketing, Business, Commerce, or a closely related discipline is required.
• Post-graduate qualification preferred.

EXPERIENCE

• A minimum of five to seven years of progressive brand or marketing experience within a consumer-facing enterprise, demonstrated by a proven track record of independently delivering measurable market or business outcomes.
• Demonstrated expertise in overseeing the full lifecycle of intricate, cross-channel campaigns within a multi-location operational framework; experience in QSR, retail, FMCG, or a related industry is highly advantageous.
• Proven expertise in commercial planning, pricing strategies, promotional campaigns, value optimization, budget oversight, and ROI analysis.
• Exceptional expertise in strategic marketing, consumer insights, brand development, and media management.
• Demonstrates extensive expertise and hands-on operational experience within the Zambia market, with a significant advantage conferred by an existing local network of

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