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We are looking for an SEO/SEM Specialist who excels at data-driven decision-making and delivering measurable results to oversee all search engine optimization and marketing initiatives. Your role will involve leading SEO efforts, including content strategy, link building, and keyword optimization, to enhance rankings across major search engines, alongside managing paid search campaigns (PPC) on Google and Bing to optimize return on investment. The successful candidate will focus on increasing organic traffic, strengthening search visibility, and efficiently allocating advertising budgets to support organizational objectives. Key Responsibilities: – SEO Strategy & Execution: Conduct continuous keyword research, expansion, and optimization to drive organic traffic growth. Enhance website elements such as content, meta tags, landing pages, and site architecture for improved SEO performance and user experience. Perform routine technical audits—assessing site speed, craw lability, indexing issues, and broken links—and collaborate with development teams to implement necessary corrections. – SEM/PPC Management: Develop, launch, and refine paid search campaigns (Google Ads, Microsoft Ads) to maximize ROI and reduce cost per acquisition. Design and execute link-building initiatives to strengthen domain authority. Monitor, evaluate, and report on website analytics (GA4), PPC performance, and SEO metrics, translating data into strategic recommendations. – Competitive Analysis: Investigate competitor strategies, including advertising links, keyword approaches, and overall search presence, to identify opportunities for improvement. Requirements & Qualifications: – A bachelor’s degree in Marketing, Digital Media, or a related discipline. – 3–5 years of hands-on experience as an SEO/SEM Specialist, supported by a track record of successful SEO and PPC campaign execution. – Proficiency in Google Analytics 4, Google Search Console, SEMrush/Ahrefs (or equivalent platforms), and Google Ads. – A stable, high-speed internet connection with a backup power supply to ensure uninterrupted productivity. – A deep understanding of current search engine algorithms, ranking factors, and AI-powered search trends. – Familiarity with HTML, CSS, and JavaScript development constraints is advantageous.
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