DIGITAL CONTENT CREATOR

Overview:
The Digital Content Creator is responsible for developing and executing engaging, high-quality digital content that strengthens brand presence and drives audience engagement across key platforms. This role combines creativity with data-driven insights to produce compelling visual and written content that converts followers into customers. The Digital Content Creator plays a key role in shaping the brand’s
voice, managing online communities, and optimising content performance in a fast-paced digital environment.

## 🎯 Responsabilités
Key Duties & Responsibilities:
● Develop and produce high-quality digital content, including videos, graphics, and multimedia assets for platforms such as LinkedIn and Facebook.
● Manage and maintain the social media content calendar, ensuring consistent posting aligned with marketing campaigns, product launches, and brand objectives.
● Create engaging, SEO-optimised captions and copy that align with the company’s tone of voice and enhance audience reach and engagement.
● Monitor and manage social media channels by responding to comments, engaging with followers, and fostering an active and positive online community.
● Track and analyse key performance indicators (KPIs), including engagement rates, reach, and conversions, and provide regular reports with actionable insights.
● Collaborate with internal teams to ensure content aligns with overall marketing strategies and business goals.
● Identify emerging trends and opportunities to keep content fresh, relevant, and competitive within the digital landscape.
● Ensure all content produced maintains high visual and brand standards across all platforms

## 🛠️ Compétences requises
Required Skills & Competencies:
● Strong creative and storytelling abilities with a keen eye for visual composition, lighting, and design.
● Proficiency in content creation tools (e.g., video editing, graphic design software).
● Familiarity with social media management tools and scheduling platforms.
● Basic knowledge of content management systems (CMS).
● Excellent written and verbal communication skills with strong copywriting abilities.
● Strong organisational and time-management skills with the ability to manage multiple projects and meet tight deadlines.
● Analytical mindset with the ability to interpret data and optimise content performance.
● Ability to work independently and collaboratively within a fast-paced environment.

## 🧠 Profil recherché
Preferred Qualifications & Experience:
● Minimum of a Degree or Diploma in Marketing, Communications, Digital Media, or a related field.

## 💼 Expérience
● Previous experience in digital content creation, social media management, or a similar role.
● Experience with paid social media advertising and campaign optimisation.
● Knowledge of SEO principles, keyword research, and content optimisation strategies.
● Proven ability to grow and engage online communities through strategic content.
● Proactive, creative, and adaptable with a strong attention to detail.