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Sales Executive
Company: Senadel Consult
Location: Accra & Tema Region, Ghana
Contract Type: Full-time
Sector: Retail, Fashion & FMCG
Publication Date: 3 days ago
Job Summary
The Sales Executive is responsible for driving sales growth, developing new business opportunities, and maintaining strong relationships with key distributors, wholesalers, retailers, and resellers across Ghana. The role focuses on achieving sales targets, expanding market share, and ensuring effective distribution of flour and staple products, including sugar, rice, cooking oil, and related FMCG products.
Minimum Qualifications: Degree (Bachelor or HND)
Experience: Mid-level, 3 years minimum
Language: English
Working Hours: Full-time, 8am to 5pm
Key Responsibilities
Achieve monthly, quarterly, and annual sales targets.
Develop and maintain a strong network of wholesalers, distributors, resellers, and retail customers across Ghana.
Identify and onboard new customers to increase market penetration.
Promote and sell the company's product range: flour, sugar, rice, cooking oil, and other staple products.
Conduct regular field visits to strengthen customer relationships and ensure product availability.
Monitor competitor activities, pricing, promotions, and market trends, and provide timely feedback to management.
Negotiate pricing, trade terms, and promotional activities within approved company guidelines.
Ensure timely payment collection and manage customer credit in line with company policy.
Resolve customer complaints promptly while maintaining excellent customer service.
Prepare and submit sales reports, market intelligence reports, sales forecasts, and customer visit reports.
Collaborate with logistics and warehouse teams to ensure timely order fulfillment and product delivery.
Execute trade promotions and marketing campaigns to increase product visibility and sales.
Represent the company professionally at trade shows, dealer meetings, and customer events.
Qualifications
Bachelor's Degree or Higher National Diploma (HND) in Marketing, Business Administration, Sales, or a related field.
Minimum of 3 years proven sales experience in the FMCG industry, specifically in selling flour and staple products such as sugar, rice, cooking oil, and similar items.
Demonstrated experience in managing distributors, wholesalers, and dealer accounts.
Required Skills
Must have an active network of dealers/distributors across Ghana.
Strong knowledge of the FMCG and staple products market in Ghana.
Excellent
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Sales Executive Senadel Consult
Mid level Experience Length:
Job descriptions & requirements Key Responsibilities Achieve monthly, quarterly, and annual sales targets. Develop and maintain a strong network of wholesalers, distributors, dealers, and retail customers across Ghana. Identify and onboard new customers to increase market penetration. Promote and sell the company's range of flour, sugar, rice, edible oil, and other commodity products. Conduct regular market visits to strengthen customer relationships and ensure product availability. Monitor competitor activities, pricing, promotions, and market trends, providing timely feedback to management. Negotiate pricing, trading terms, and promotional activities within approved company guidelines. Ensure timely collection of payments and manage customer credit in accordance with company policy. Resolve customer complaints promptly while maintaining excellent customer service. Prepare and submit sales reports, market intelligence reports, sales forecasts, and customer visit reports. Collaborate with the logistics and warehouse teams to ensure timely order fulfillment and product delivery. Execute trade promotions and marketing campaigns to increase product visibility and sales. Represent the company professionally at trade exhibitions, dealer meetings, and customer events. Qualifications Bachelor's Degree or Higher National Diploma (HND) in Marketing, Business Administration, Sales, or a related field. Minimum of 3 years' proven sales experience in the FMCG industry, specifically in the sale of flour and commodity products such as sugar, rice, edible oil, and similar products. Demonstrated experience managing distributors, wholesalers, and dealer accounts.
Must have an established and active dealer/distributor network across Ghana. Strong knowledge of the Ghanaian FMCG and commodity market. Excellent negotiation, selling, and relationship management skills. Strong business development and account management capabilities. Ability to analyze market trends and identify sales opportunities. Good communication, presentation, and interpersonal skills. Results-oriented with the ability to work independently and meet sales targets. Proficient in Microsoft Office (Excel, Word, PowerPoint). Experience using CRM systems is an added advantage. Personal Attributes Highly motivated and self-driven. Honest, professional, and customer-focused. Strong problem-solving and decision-making skills. Excellent organizational and time management skills. Resilient and able to work under pressure. Key Performance Indicators (KPIs) Valid Ghanaian driver's licence. Ability to travel nationwide on a regular basis. Familiarity with all major wholesale markets and distribution channels across Ghana. Location : Accra, Greater Accra Region Salary : Attractive Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job
Taf4All only lists job offers published by third parties — we are not the source of these jobs and do not handle recruitment. Stay vigilant: never pay money to get a job or an interview, and be wary of any suspicious request.
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