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Brand & Communications Executive
Jobberman Ghana, a leading local brand, is recruiting a Brand & Communications Executive. This position offers the opportunity to work within a team supported by the pan-African group The African Talent Company (TATC) and the international brand Ringier. The role holder will report directly to the Head of Marketing and work closely with cross-functional teams in communications, email, and performance. The Creative Designer, Marketing Communications Specialist, Graphic Designer, and Community Marketer will be under their direct supervision.
Missions
The responsibilities of the Brand & Communications Executive revolve around commercial success from a marketing perspective. This list is not exhaustive but indicative of the orientation and purpose of the role.
Functional:
Own and drive all critical marketing objectives, goals, and results for the company.
In consultation with the Head of Marketing, lead the development and execution of the marketing strategy to grow digital advertising services (DAS) sales.
Develop campaign, partnership, and event briefs, as well as drive omnichannel campaign ideation where applicable.
Manage all assigned campaigns and activities, including reporting in line with TATC structures and standards.
Network to establish partnerships with local professional bodies, private companies, and governments.
Work with the company CEO and Head of Marketing to manage budgets and ensure campaigns, events, and partnerships are aligned with brand strategy and deliver impact on key brand KPIs.
Organizational:
Manage marketing colleagues to ensure execution of omnichannel campaigns.
Communicate with colleagues and share insights on Slack and other available channels.
Use Trello to update task status and other available channels.
Weekly coordination with direct reports.
Weekly update/strategy meetings with the CEO and Head of Marketing.
Bi-weekly strategic call with the Head of Sales, Head of Customer Service, Head of Product, and Head of Programmes.
Reporting:
Report on the impact of campaigns and initiatives.
Update marketing progress trackers weekly.
Produce weekly marketing reporting and flag significant changes from forecasts and budgets, with reasons and corrective actions.
Profile sought
Essential skills, attributes, and experience:
The Brand & Communications Executive must possess the following minimum skills, attributes, and experience. This list is not exhaustive; it is merely indicative of the required competencies.
Minimum of 5 years of experience in a marketing role.
Outstanding team management and leadership skills. Experience leading and working with diverse teams may be an asset.
1 to 2 years of experience in a leadership or supervisory role.
Bachelor's degree in Marketing, Business Administration (or) experience
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Brand & Communications Executive
Jobberman Third Party
Management & Business Development
3 weeks ago
Easy apply
Featured
Accra & Tema Region
The Brand & Communications Executive will oversee all the marketing activities for the business, ensuring their marketing team effectively fulfils the business marketing objectives and contributes to overall business profitability. The Brand & Communications Executive will get the chance to work for a leading local brand, Jobberman Ghana, with access to a supporting team under the broader umbrella of a pan-African brand, The African Talent Company (TATC), and the parent international brand, Ringier. They will report directly to the Head of Marketing & work closely with our cross-functional communication, email & performance teams. The Creative Designer, Marketing Communications Specialist, Graphic Designer, and Community Marketer will report to them directly.
Min Qualification:
Degree
Expérience
Mid level
Experience Length:
5 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Localisation
Accra & Tema Region, Ghana
Profil recherché
Job descriptions & requirements
Responsibilities
The Brand & Communications Executive's responsibilities will anchor on driving business success from a marketing angle. This list is not exhaustive, just indicative of the direction and purpose of the role.
Functional:
Own & drive all marketing objectives, goals and critical results for the business
In consultation with the Head of Marketing, take the lead in developing and executing the marketing strategy for growing the digital advertising services (DAS) sales.
Develop campaigns, partnership and event briefs, as well as drive ideation of omnichannel campaigns where applicable
Manage all assigned campaigns and activities, including reporting in line with TATC structures and standards
Network to build partnerships with local professional bodies, private companies and governments
Work with the Business CEO and the Head of Marketing to manage budgets and ensure that campaigns, events and partnerships are aligned with brand strategy and produce an impact on core KPIs for brand
Organisational:
Manage marketing colleagues to ensure omnichannel marketing campaign execution
Communicate with colleagues and share insights on Slack and other available channels
Utilise Trello to update task status and other available channels
Weekly coordination with the direct reports
Weekly ongoing update/strategy meetings with CEO, Head of Marketing
Bi-weekly strategic call with the Head of Sales, Head of Customer Service, Head of Product, and Head of Programmes
Reporting:
Report on the impact of campaigns & initiatives
Update Marketing Progress trackers weekly
Produce marketing weekly reporting and call out significant shifts vs forecasting and budgets, along with reasons and action items
Compétences requises
Essential Skills, Attributes & Experience:
The Brand & Communications Executive should possess the following skill sets, attributes and minimum experience. This list is not exhaustive; it is just indicative of the prerequisite skills needed.
Minimum of 5 years experience in a marketing position.
Remarkable team management & leadership skills. Experience leading and working with diverse teams may be an advantage.
1-2 years experience in a leadership or supervisory role
Bachelor's Degree in Marketing, Business Administration (or) relevant work experience.
Up-to-date knowledge of marketing best practices.
Experience in strategy development and implementation
Deep knowledge of Google Analytics with deep dive into traffic sources and conversions to identify problems and adapt strategy
Strong analytical and reporting skills with keen attention to detail
Ability to work in a fast-paced, team environment
Good interpersonal skills
Good organisational and planning skills
Ability to influence and collaborate effectively across cross-functional teams.
Outstanding communication and presentation skills.
Ability to handle more than one initiative at the same time.
Creative thinking and “can-learn” attitude.
Membership in a professional marketing body is an advantage.
Location : Accra
Salary : Attractive
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