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Social Media Management Officer
Job Type Full Time
Qualification BA/BSc/HND
Expérience
Localisation
Job Field Media Production and Entertainment
Compétences requises
On behalf of our client, a reputable college, we are seeking a creative, innovative, and results-driven Social Media Officer to manage the institution's digital presence and online engagement. The successful candidate will be responsible for creating compelling content, managing social media platforms, promoting academic programs, enhancing brand visibility, generating student leads, and building strong online communities. The role requires a highly organized individual with strong communication skills and a passion for digital marketing and content creation.
Responsibilities
Develop and implement social media strategies aligned with the institution's marketing objectives.
Create, schedule, and publish engaging content across social media platforms.
Manage the institution's presence on Facebook, Instagram, TikTok, X (Twitter), LinkedIn, YouTube, and other relevant platforms.
Missions principales
Design and coordinate promotional campaigns for academic programs, admissions, events, and institutional activities.
Create compelling captions, articles, videos, reels, testimonials, and visual content.
Monitor social media trends and recommend innovative content ideas.
Respond to inquiries, comments, and messages in a timely and professional manner.
Build and engage online communities to strengthen brand awareness and student engagement.
Coordinate photography and videography for institutional events and activities.
Support student recruitment campaigns through digital marketing initiatives.
Monitor online reputation and manage customer feedback.
Track social media performance and prepare weekly and monthly reports.
Generate leads and support enrollment targets through digital campaigns.
Collaborate with academic departments and administration to promote institutional achievements and activities.
Ensure brand consistency across all digital platforms.
Formation / Diplômes
Monitor competitor activities and emerging trends within the education sector.
Maintain compliance with institutional communication guidelines and policies.
Responsabilités
Perform any other duties assigned by management.
Profil recherché
Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, Digital Marketing, Media Studies, or related field.
Minimum two (2) years' experience in social media management, digital marketing, or content creation.
Experience managing business or institutional social media accounts.
Proficiency in social media management tools and analytics platforms.
Experience in the education sector is an added advantage.
Knowledge of graphic design, photography, and videography is desirable.
Check how your CV aligns with this job
Method of Application
Interested and qualified? Go to Human Capital Outsourcing Limited on www.humancapitaloutsourcing.co.ke to apply
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