Description
Senior Consultant – Behavioural Science
Localisation
Based in Riyadh, KSA, with business travel on a need basis (overseas travel should be expected for 30% of time)
Reporting Manager:
Behavioural Science Lead (working closely with the Technical Lead and the Project Manager)
Start date:
- 01 Aug 2026
Duration:
Phase-driven across ~28 weeks (Phases 0–4), with ongoing scale support
Deliverable-Based Agreement
Remuneration:
Deliverable payment based on an approx. daily rate USD 350
Application Deadline:
- 25 July 2026
MAGENTA is a leading Social and Behavioural Change (SBC) agency that specialises in understanding human decision-making processes in order to design relevant and impactful solutions to some of the most challenging problems of our time. We implement programmes across Asia, Middle East, Africa, Latin America and The Caribbean using the latest in behavioural science principles and a rigorous approach to research, strategy, campaign design and implementation.
We help social-impact focused organisations across the world, including UN agencies, INGOs, governments and the private sector. Whether we are aiming to improve hygiene behaviours in schools or to understand how social norms shape menstrual health practices, we always go the extra mile to ensure we can create positive impact for some of the most underserved populations in the world. Our culture is driven by curiosity, transparency, authenticity and innovation.
Background
MAGENTA is supporting the launch of a new digital product in the KSA market, applying behavioural science to a defined business problem.
To deliver this initiative, MAGENTA is engaging a Senior Consultant (Behavioural Science) to carry the applied behavioural work end-to-end – diagnosing the underlying problem, designing interventions, and proving measured results with sound method, from discovery and an early pilot through to build and a scaled proof.
Responsabilités
The Senior Consultant (Behavioural Science) will report to the Behavioural Science Lead, partnering closely with the Technical Lead and the Project Manager. Responsibilities are phased and include:
Prepare (Phase 0): develop the design-thinking workshop material and prepare the discovery approach.
Empathise & Define (Phase 1): design and run interviews and observation with the target audience (or close proxies) to understand barriers, triggers and behaviour; map the current journey and apply structured behavioural diagnosis; cross qualitative insight with historical data; synthesise into a sharp problem statement, evidence-based segments and personas; and co-design the success metric and measurement approach (baseline, test/control split, target and window).
Ideate & Prototype / Pilot (Phase 2): run structured ideation per segment, converge to one or two concepts via a value/effort screen, design the interventions and their delivery, direct the pilot, and compare test vs. control vs. baseline while validating methodological soundness.
Build, Test & Scale (Phases 3–4): review outputs for behavioural quality during the build, run the scaled pilot, measure results vs. control, validate statistical significance, build the full case study and safeguard output quality.
Présentation du poste
Attend regular project meetings and deliver presentations to the client as required.
Expérience
Applied behavioral science. A background in behavioral science, behavioral economics, or psychology, with hands-on experience designing and running real-world interventions. Comfortable putting established diagnostic and design methods into practice.
Experimentation & measurement. Designs and interprets test/control studies with confidence (baselines, sample sizing, and significance testing) and communicates results clearly and transparently.
Applied qualitative research. Skilled at interviews and observation, and at turning them into a clear problem statement, segments, and personas.
Intervention design. Translates insight and diagnosis into concrete, deployable interventions.
Client-facing seniority. Leads partner touchpoints with confidence and can present and defend methodology to leadership; enjoys mentoring and quality-assuring others’ work.
Arabic and English fluency and KSA / Gulf market familiarity; cultural nuance is part of the work.
Competencies preferred
Design-thinking / UX-research background as a secondary skill.
Comfort working alongside a data/technical lead - framing data needs, reading segment analytics, sanity-checking outputs.
Exposure to relevant commercial or client-delivery contexts.
PAYMENT SCHEDULE
The engagement is structured around the following core tasks, as summarised below. The consultant is expected to deliver this assignment within a maximum of 82 days, approximately allocated as follows:
Approx. # of days
Phase 0 – Prepare: workshop material & discovery approach
Phase 1 – Empathise & Define: research, diagnosis, segments & measurement design
Phase 2 – Ideate & Prototype (pilot): ideation, intervention design, run & validate pilot
Phase 3 – Build & Automate: behavioural QA of build outputs
Phase 4 – Test, Measure & Refine: scaled pilot, significance testing, case study
Phase 5 – Launch & Scale support (ongoing, as directed)
Maximum LOE (ceiling)
Payment will be made upon receipt of an invoice with an accompanying timesheet validated by the project Account Manager. LOE cannot exceed what is indicated in the table above.
WORKING CONDITIONS
Phase-based: remote for Phases 0, 3 and 4; on-site in Riyadh, KSA for Phases 1 and 2 (and for client reviews during Phase 4).
Travel to Riyadh required for on-site phases and client reviews
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