Senior Brand Manager at Diageo

Senior Brand Manager at Diageo April, 2026 | MyJobMag

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Senior Brand Manager at Diageo

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View Jobs at Diageo

Posted: Apr 1, 2026

Deadline: Not specified

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Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on t...

Read more about this company  

Senior Brand Manager

Job Type Full Time

Qualification BA/BSc/HND

Experience 6 years

Location Lagos

Job Field Media Production & Entertainment  

Job Description 

The Senior Brand Manager will be accountable for the execution of the brand strategy for the designated brand(s). 

Senior Brand Managers will be responsible for managing brand(s) with higher volume, value and/or strategic importance than those managed by Brand Managers.    

Champion the relevant brand amongst internal and external stakeholders and ensure volume, profit and market share delivery.

Long term brand strategy, architecture and positioning development in alignment with portfolio strategy. 

Drive the highest standards of execution in the brand team, and in particular ensure excellence in the development and execution of brand communication and activation strategies.

Lead cross functional team (marketing, commercial, supply, finance) working on brand to ensure brilliant holistic execution of brands plans. Ensure strong working relationships which are critical to delivery.

Convert local insights into value generating propositions for the brand.

Lead the development of the marketing plans on the brand with input from the global teams.

Collaboration with commercial team to translate brand strategy into channel plan and strategy with clear activity grid by channel.

Development & implementation of brand pricing strategy working in collaboration with Net Revenue Management team.

Input to the development of brand innovation & renovation plans, including line extensions, working with innovation project managers to deliver timeously.

Ensure all activity plans based on a clear understanding through marketing effectiveness analysis of what works and what doesn’t.

Maintain strong relationships with agency partners, providing written briefs and de-briefs to enable best in class work.

Monthly submission of brand performance (rationale & commentary of brand volume, brand health, brand share) and key drivers of performance.

Provide meaningful input into the volume forecasting process.

Support the portfolio manager in the development and coaching of Assistant Brand Managers.

Own the culture of compliance in the marketing team; ensuring full compliance to all relevant processes, codes & regulations.  

Qualifications

Appropriate tertiary marketing qualification – degree / diploma

Suitable Post Graduate Qualification is desirable

Experience:

Minimum 6 years’ experience in marketing and innovation

Experience in other Commercially-oriented roles is desirable

Track record of success in highly demanding organisations

Proven ability to operate within the context of an extensive business network with accountability for key brand owner

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