B2B Sales Executive

Kenya / Nairobi / Sales, marketing, promotion A Fast-Growing Food Manufacturing Company Manufacturing B2B Sales Executive Only on Fuzu Nairobi

• Kenya Posted: May 20, 2026 Apply by: May 31, 2026
• 4 days left to apply Job details

We are seeking a highly commercial Sales Executive to drive growth across industrial and institutional clients. We have a dedicated technical team that handles product demonstrations and baker-to-baker conversion. Your job is to read all three audiences, build the commercial case at every level, and close. Responsibilities Pipeline Management: Own and manage the entire sales cycle, from aggressive prospecting and lead generation to contract negotiation and closing. Relationship Building: Establish and nurture deep institutional relationships with procurement managers, commercial directors, and key decision-makers. Target Mapping: Focus heavily on acquiring and growing accounts within industrial bakeries and in-store supermarket bakeries. Commercial Pitching: Present compelling product value propositions backed by ROI, yield metrics, and clear cost-in-use justifications. Cross-Functional Collaboration: Partner with the technical baking team to seamlessly convert successful product demonstrations into hard sales orders. Market Intelligence: Monitor market trends, identify new business channels within food manufacturing/retail, and regularly report performance metrics against targets.

Expérience

• 3+ years of proven B2B sales experience specifically within the FMCG, food ingredients, or B2B retail supply sectors. Track Record: A demonstrable history of closing high-value commercial contracts and hitting aggressive growth targets. Network: Pre-existing networks or experience dealing directly with major retail chains or large-scale food manufacturers is required.

Skills: Exceptional communication, presentation, and negotiation skills, with the ability to speak confidently to both floor staff and C-suite executives. Drive: Self-motivated, target-driven, and highly comfortable navigating long institutional sales cycles. Sales, marketing, promotion Manufacturing Mid-level Kenya Start hiring with Fuzu Recruit better talent faster - on your own or with our support. Explore recruitment platform Job search tips from Fuzu Selected articles on cover letters, CV structure, and interview preparation. Get Interviews: 5 Steps to a Perfect Cover Letter Salary Negotiation Tips and What You Should Focus On Why Do Successful People Love to Do These 5 Things Before Job Interviews? Let’s Find Out Are You Prepared for These 8 Unique Interview Questions?

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