Brand Manager at ARM Hold Co.

ARM Life formerly CrystaLife Assurance Plc. is the insurance subsidiary of Asset & Resource Management Company Ltd (ARM).

Its parent company, ARM is one of the largest non-bank financial services firms in Nigeria with a focus on asset management. Established in 1994, ARM started operations as a traditional asset management company specialising in the ... Read more about this company Brand Manager Job Type Full Time Qualification BA/BSc/HND Experience Location Lagos Job Field Marketing & Communication   Job Summary Responsible for executing a compelling brand strategy for a Customer Segment category (Retail, Private Wealth or Institutions), to enhance the identity of the ARM brand, ensuring it resonates with the target audience and aligns with overall segment & business objectives. Job Details Brand Strategy Development: Support the Senior Brand Manager utilize costumer insights and identify trends to unlock business opportunities that should inform the customer segment (Retail, Private Wealth & Institutions) strategy. Drive the executional outputs of the Marketing & Corporate Communications Annual Business strategy based on market, category, customer, and channel insights, that will set the brand up for exceptional growth. Brand Communication: Lead the creative and media agencies in the development of marketing, advertising and media materials/assets to ensure they align with the brand strategy and messaging across all Marketing Media Channels. Brand & Competitor Monitoring : Utilize category, customer, segment & competitive data and insights to formulate brand campaigns, initiatives and measure their effectiveness. Lead the compilation of Key Performance indicators for all executed  and implemented marketing activities across all customer segments and channels. Adjusting as needed to achieve overall customer segment & business goals. Agency & 3rd Party Vendor Management : Coordinate all Creative, Media, Digital, PR and Event Agency activities to ensure seamless and optimal delivery of all Marketing related activities and initiatives. Ensure all 3rd Party vendors deliver according to their service level agreements. Budget Management: Custodian of the brand budget, optimizing its disbursement across various initiatives and measuring the return on investment. Collaboration with Other Departments: Work closely with other departments such as sales, customer service, business development, data and insights, product development and compliance teams, to ensure a cohesive and integrated approach to brand management. Requirements Behavioral Achievement (Level 2/4) Analytical Thinking (Level 2/4) Customer Service Orientation (Level 2/4) Entrepreneurship (Level 2/4) Flexibility (Level 2/4) Relationship Building for Influence (Level 2/4) Self-Awareness (Level 2/4) Team Working (Level 2/4) Working Strategically (Level 2/4) Communicating Effectively (Level 2/4) Technical Media Relations (Level 2/4) Public Relations (Level 2/4) Brand Management (Level 2/4) In-bound Marketing (Level 2/4) Marketing Research (Level 2/4) Business Acumen (Level 2/4) Project Management (Level 1/4) Check how your CV aligns with this job Method of Application Interested and qualified? Go to ARM Hold Co. on arm.seamlesshiring.com to apply Build your CV for free. Download in different templates.

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