Senior Brand Manager

Senior Brand Manager - GSD Recruitment | BeBee Back Senior Brand Manager

Marketing

GSD Recruitment Cape Town , South Africa 3 days ago Until 2026/07/12 Full time Fully remote Save Apply now Adapt my CV to this job

Job description Are you the kind of brand marketer who wants to build brands people actually notice, trust and remember?

Not just manage campaigns. Not just move briefs around. But shape brands, launch brands, sharpen existing ones and create real meaning in the minds of consumers?

Our Igaming client is looking for a Brand Manager to help shape, grow and bring our brands to life across a digital-first business with a powerful omnichannel footprint.

They are a digital business at their core. That means this role sits in the modern brand world - customer definition, positioning, campaign planning, digital channels, loyalty relevance, CRM alignment, performance collaboration and brand building that supports real commercial growth. At the same time, they operate inside one of South Africa’s most established casino, hotel and entertainment ecosystems, with properties, rewards assets and customer touchpoints that give them opportunities most digital-only operators simply do not have.

This is a rare opportunity for a senior, hands-on brand marketer who wants to make a visible mark. You will join a fast-growing digital business backed by a trusted legacy group, but you will not be inheriting a finished machine. You will help build it. You will help define how the brands are positioned, what customers associate with them, how they show up in market, and how brand activity translates into awareness, trust, consideration and action.

You will work across a mix of existing brands that are still early in their growth journey, as well as new launches, propositions and future market opportunities. For the right person, that is a massive opportunity. This is the kind of role where you do not just protect brand equity - you help create it.

Day one, this is a broad and meaningful role. You will sit across brand strategy, campaign calendars, trade marketing, venue presence, activations, influencer support, loyalty alignment and broader awareness-building execution. Over time, as the business grows, there is clear scope for the broader brand function to evolve around this role.

This is a hands-on role in a growing business where the core work is driven from within. You’ll partner closely with internal teams across creative, CRM, acquisition and BI, while using specialist external agencies or suppliers selectively where they add genuine value.

Keywords sharpen omnichannel planning-and-forecasting electrical-engineering-and-planning planning-and-design candidate-relationship-management crm customer-relationship-management-crm branding time-and-attendance hotels-accommodations brand-protection brand-equity createit brand-strategy mergers-and-acquisitions business-intelligence

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Job Details

• Country : Afrique du Sud

• Contract Type : CDI

• Compensation : salary 3,560

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