PERMANENT CONTRACT17 days ago

HORECA / Foodservice Sales Specialist

beBee
South Africa

Job Description

Pretoria, South Africa~R 165 000 - R 245 000 /year(est.)Salary estimated by BeBeeBased on: Sales SpecialistConfidence: MediumTodayUntil 2026/07/02 Full time SaveApply now Job description A rapidly expanding, privately-owned manufacturer is seeking an energetic and commercially-minded HORECA / Foodservice Sales Specialist. While the company has a strong footprint in retail, this role is dedicated to the Professional Kitchen sector—targeting Hotels, Restaurants, Catering, and Industrial Food Services The Foodservice Sales Specialist is responsible for more than just order-taking; they are a partner to the kitchen. This role focuses on solution-based selling, demonstrating how the company’s 250+ SKU dry-goods range can solve operational challenges, reduce food costs, and maintain consistency for chefs and hospitality groups. Primary Responsibilities:

  • New Business Development: Aggressively prospecting and securing new accounts within the HORECA and industrial catering sectors.
  • Solution Selling: Understanding ingredient applications and kitchen needs to present products as culinary solutions rather than just commodities.
  • Relationship Management: Leveraging an existing industry network (Chefs, Owners, and Procurement Managers) to ensure long-term account retention.
  • Distributor Coordination: Working closely with foodservice distributors to ensure stock availability and seamless delivery logistics.
  • Negotiation & Pricing: Managing pricing discipline and volume-based contracts while maintaining healthy gross profit margins.
  • Operational Oversight: Coordinating between the manufacturing site and the client to ensure service excellence, from order placement to final delivery.

Requirements The successful candidate must possess a unique blend of culinary understanding and "hunter" sales aggression.

Expérience

  • Experience: Proven track record in HORECA / Foodservice sales within the South African market.
  • Industry Network: An established, active network of

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Expert Application Advice

Technical proficiency — beBee expects hands-on mastery of R. Don't just list them: describe a concrete project where you used them and the outcome delivered.

Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.

Prospecting and results — Your new clients acquired and conversion rate are your strongest arguments. Show your detailed knowledge of local distributors and key players.

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