Head, Brand Marketing and Communications at Talent Towers

Key certification — The Six Sigma certification is a direct screening criterion. If you hold it, put it at the top of your CV. Without it, compensate with quantified achievements proving equivalent competency.

Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.

Prospecting and results — Your new clients acquired and conversion rate are your strongest arguments. Show your detailed knowledge of local distributors and key players.