<h2>About the Position</h2>
<p>Confidential is hiring a <strong>Chief Marketing Officer</strong> based in Johannesburg, Gauteng (Full Time Job). This opportunity is based in South Africa.</p>

<p>This Chief Marketing Officer position based in Johannesburg, Gauteng, South Africa is an excellent professional opportunity to join a dynamic organisation and contribute actively to its objectives.</p>

<h2>Key Responsibilities</h2>
<ul>
  <li>## Main Missions Join **Confidential** as a **Chief Marketing Officer**</li>
</ul>

<h2>Required Profile</h2>
<ul>
  <li>## Required Profile * Professional expertise * Team player ## Logistics Details Contract: Full Time Job Location: Africa *Enriched by Taf4All team.*</li>
</ul>

<h2>Additional Information</h2>
<ul>
  <li>Base: **Africa**</li>
</ul>

<h2>Job Details</h2>
<ul>
  <li><strong>Country :</strong> South Africa</li>
  <li><strong>City :</strong> Johannesburg, Gauteng</li>
  <li><strong>Contract Type :</strong> Full Time Job</li>
</ul>

<p><strong>To apply, click the Apply button to access the recruiter's contact details.</strong></p>

Chief Marketing Officer at Confidential in Johannesburg, Gauteng. Full Time Job contract.

Chief Marketing Officer required in Johannesburg.
Are you a marketing leader who knows how to turn brand visibility into market share, acquisition into revenue, and retention into serious long-term value?

## 💼 Expérience
Our client, a fast-growing business in the iGaming and sports betting industry, is looking for an experienced Chief Marketing Officer to lead their marketing strategy from Johannesburg.
This is a senior leadership role for someone who understands the pace, pressure, and commercial reality of the betting sector. The ideal candidate will know how to build a brand, drive performance marketing, lead high-impact campaigns, manage acquisition costs, improve player retention, and create a marketing engine that delivers measurable business growth.
This is not a “make the logo bigger” marketing role. This is a seat at the executive table, with direct influence over revenue, growth strategy, customer engagement, product positioning, and market expansion.
What you’ll be doing:
Develop and lead the overall marketing strategy across brand, acquisition, retention, CRM, performance marketing, content, sponsorships, partnerships, affiliate marketing, events, and customer engagement.
Own the marketing roadmap for the business, ensuring all activity supports commercial objectives, revenue growth, market share, customer acquisition, customer retention, and long-term brand equity.
Lead the planning and execution of high-impact campaigns across digital, retail, mobile, social media, paid media, influencer marketing, affiliate channels, sponsorships, activations, and local market initiatives.
Build and manage a performance-driven marketing function with clear KPIs, strong reporting, disciplined execution, and commercial accountability.
Oversee customer acquisition strategy, ensuring campaigns are targeted, cost-effective, compliant, and optimised for conversion across key channels.
Manage retention and CRM strategies to increase player engagement, repeat activity, loyalty, customer lifetime value, reactivation, and churn reduction.
Work closely with product, trading, operations, customer support, compliance, technology, payments, and finance teams to align marketing activity with business performance.
Own marketing budgets, campaign spend, media planning, ROI analysis, cost per acquisition, customer lifetime value, conversion rates, retention metrics, and promotional performance.
Analyse market data, customer behaviour, competitor activity, campaign results, player trends, and regulatory changes to shape smarter marketing decisions.
Lead brand positioning and messaging to ensure the business stands out in a crowded and highly competitive betting market.
Oversee sponsorship, media, and partnership opportunities that improve brand visibility, credibility, customer acquisition, and commercial reach.

## 🧠 Profil recherché
Ensure all marketing activity complies with relevant advertising standards, responsible gambling requirements, internal controls, and regulatory obligations.
Build strong re

Chief Marketing Officer

Chief Marketing Officer à Johannesburg, Gauteng, South Africa — Concevoir, développer et maintenir des solutions logicielles robustes et scalables.

Chief Marketing Officer

Description du poste

About the Position

Key Responsibilities

Required Profile

Additional Information

Job Details

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