Consumer Brand Manager (Digital & Consumer-Focused)

Consumer Brand Manager (Digital & Consumer-Focused) | Job Mail

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Consumer Brand Manager (Digital & Consumer-Focused)

Pro Tem

Saturday, 16 May 2026

1

Medical - Other Medical

Johannesburg

FULL TIME

Job Specification

Company

Reference Number

Job Summary

Main Purpose of Job

The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement .

This role ensures Austell’s brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Key Performance Areas

Consumer Marketing Strategy

Develop consumer campaigns across digital, social, and traditional media.

Translate brand strategy into compelling consumer messages.

Lead influencer marketing, PR, and pharmacy activations.

Digital Marketing & Insights

Own digital platforms: content calendars, social media, websites.

Understanding performance marketing campaigns (SEO, SEM, paid social, programmatic).

Use analytics, consumer research, and feedback to optimise campaigns.

Consumer Engagement

Map the consumer journey and identify loyalty-building interventions.

Execute in-store activations, promotions, and partnerships with retail.

Develop consumer education materials (leaflets, videos, online content).

Cross-Functional Collaboration

Partner with the Rx Brand Manager to align HCP and consumer messaging.

Work with agencies, research firms, and creative vendors for execution.

Compliance

Ensure all consumer marketing complies with SAHPRA and ASA codes.

Minimum Requirements

Education: Degree in Marketing, Communications, or Business.

Experience: 3–5 years in consumer brand management, FMCG/OTC experience advantageous. Proof of brand launch and growth success in the digital space advantageous.

Additional : a portfolio or case studies required ( proof of results in execution )

Skills: Digital marketing, consumer insights, social media management, agency management, campaign execution.

Behaviours: Creative, data-driven, adaptable, consumer-centric, collaborative

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Job Details

• Country : Afrique du Sud

• Contract Type : Permanent Contract

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