CDIabout 2 months ago

Brand Strategist at Mshel Homes Ltd

Entreprise
Nigeria
Salary Range ₦200,000

Job Description

Brand Strategist at Mshel Homes Ltd April, 2026 | MyJobMag

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Brand Strategist at Mshel Homes Ltd

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View Jobs at Mshel Homes Ltd

Posted: Apr 11, 2026

Deadline: Not specified

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Mshel Homes Limited is an independent Real Estate Company located in Abuja, Nigeria. Simply put; we partner with You to get your dream Make all the right moves with us. With us, you'll experience.

Read more about this company  

Brand Strategist

Job Type Full Time , Onsite

Qualification BA/BSc/HND

Experience 4 years

Location Abuja

Job Field Media Production & Entertainment  

Salary Range ₦200,000 - ₦300,000/month

Job Summary:

We are looking for a strategic thinker to define who we are and why we matter. The Brand Strategist is the architect of our brand identity. You will dig deep into consumer psychology, market trends, and competitive landscapes to uncover insights that shape our brand positioning. You are responsible for defining the brand’s long-term vision and ensuring every decision ladder back up to a central strategic truth.

Key Responsibilities:

Brand Development: Define and refine the brand’s mission, vision, values, personality, and tone of voice.

Insight & Research: Conduct qualitative and quantitative research (surveys, focus groups, interviews) to understand audience needs, behaviors, and perceptions.

Market Positioning: Analyze the competitive landscape to identify whitespace opportunities and define how we uniquely stand out in the market.

Strategic Frameworks: Develop brand architecture frameworks, messaging hierarchies, and value propositions for different audience segments.

Go-to-Market Strategy: Partner with Product and Marketing teams to develop brand-led strategies for product launches and major campaigns.

Brand Health: Define KPIs for brand awareness and perception; track brand health over time and recommend strategic pivots when necessary.

 

Qualifications:

4+ years of experience in brand strategy, strategic planning, or brand consulting (agency or in-house).

Proven ability to write creative briefs that inspire breakthrough work.

Experience running workshops and presenting strategic recommendations to senior leadership.

BA/BS in Marketing, Psychology, Sociology, or Business.

What We Offer:

Competitive salary and performance-based incentives.

Opportunities for professional growth and development.

A collaborative and innovative work environment.

The chance to make a meaningful impact within the real estate industry.

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Method of Application

Interested and qualified? Go to Mshel Homes Ltd on erp.mshelhomes.com to apply

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Expert Application Advice

Required experience — Entreprise requires 4 years: each role in your CV must show clear progression with measurable results — not just generic responsibilities.

Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.

Prospecting and results — Your new clients acquired and conversion rate are your strongest arguments. Show your detailed knowledge of local distributors and key players.

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