CDIabout 1 month ago

Head Of Market Development & Strategic Partnerships

Barak Investm...
Accra (Ghana)

Job Description

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Head Of Market Development & Strategic Partnerships

JOB SUMMARY

GH¢

Education Bachelor̵... Experience 2 years Job Expires Apr 30, 2026 Contact

...

 

Company Profile

Barak Investment Ltd (BIL) is a fast-growing, integrated agribusiness platform operating across Northern, Upper West, Bono, and selected Middle Belt regions of Ghana.

Job Description

Location: Accra / Multi-regional

Role Purpose

To drive revenue growth, market access, and strategic partnerships while ensuring balanced channel distribution and strong brand positioning.

Key Responsibilities

Market Development & Channel Expansion

Build wholesale, retail, HoReCa, and institutional channels

Achieve balanced channel mix (40/30/20/10)

Sales & Strategic Partnerships

Secure framework contracts and offtake agreements

Manage key accounts (processors, retailers, institutions)

Brand & FMCG Growth

Lead product positioning and brand development

Execute promotions and market campaigns

Customer Relationship Management

Maintain high customer satisfaction (NPS ≥50)

Ensure repeat business ≥70%

Revenue Growth Strategy

Identify new markets (local and ECOWAS)

Expand distribution and optimise pricing

Required Skills or Experience

Qualifications & Experience

HND, Degree in Marketing, Business, or related

2 – 5 years’ experience in agribusiness, FMCG, or B2B sales

Success Metrics

≥4 framework contracts annually

≥50 retail outlets activated

Revenue growth ≥25% YoY

Strong customer retention

[Click the Apply button below to see the contact details]

Expert Application Advice

Degree requirement — Barak Investm... specifies a bachelor degree: if yours is from a related field, compensate with highly targeted field experience proving your competence in the exact domain.

Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.

100-day vision — Recruiters for director roles expect you to arrive with a 100-day vision: diagnosis, priorities, quick wins. Prepare it before the interview and show you understand this organization's challenges.

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