Growth Expert at Owanbe Arena | Jobberman

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Growth Expert

Owanbe Arena

Marketing & Communications

2 months ago

Easy apply

Immediate Start

Ibadan & Oyo State

Full Time

Entertainment, Events & Sport

NGN
70,000 - 150,000

Negotiable

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Job summary

We are seeking a Growth Expert (Growth Marketing & Strategy) to drive user acquisition, engagement, retention, and revenue growth for Owanbe Arena. This role is highly data-driven and strategic, combining marketing, experimentation, analytics, and product insight to scale the app. The ideal candidate understands mobile app growth, user behavior, digital marketing channels.

Min Qualification:

Degree

Experience Level:

Mid level

Experience Length:
3 years

Working Hours:

Full Time - Full Time

Job descriptions & requirements

Responsibilities:

Growth Strategy & Execution:

Develop and execute a comprehensive growth strategy to increase app downloads, active users, and event bookings
Identify and optimize growth funnels (acquisition, activation, retention, referral, and revenue—AARRR).
Run experiments (A/B tests) to improve conversion rates and user engagement

User Acquisition & Marketing:

Plan and manage paid and organic growth channels (social media, influencer marketing, referrals, partnerships, SEO/ASO)
Identify high-performing acquisition channels and scale them efficiently
Collaborate with content and brand teams to ensure consistent messaging and growth-focused campaigns

Product & User Experience Optimization:

Work closely with product and engineering teams to improve onboarding, user journeys, and in-app engagement
Analyze user behavior to identify friction points and growth opportunities
Provide growth-driven feedback on product features and updates

Data & Analytics:

Track and analyze key growth metrics (CAC, LTV, retention, churn, conversion rates)
Build dashboards and reports to monitor performance and inform decisions
Use data insights to guide experiments and prioritize initiatives

Partnerships & Community Growth:

Explore strategic partnerships with event vendors, planners, influencers, and communities
Design referral and loyalty programs to drive organic growth

Requirements:

Must-Have:

Proven experience in growth marketing, growth strategy, or performance marketing (preferably in tech or mobile apps)
Strong understanding of digital marketing channels and analytics tools
Experience running experiments and interpreting data
Ability to think strategically and execute tactically
Strong communication and collaboration skills

Nice-to-Have:

Experience growing a marketplace, SaaS, or event-related platform
Familiarity with African or Nigerian event culture and market trends
Knowledge of ASO (App Store Optimization)
Experience with tools like Google Analytics, Mixpanel, Firebase, Amplitude, or similar

What Success Looks Like:

Increased app downloads and active users
Improved user retention and engagement
Clear, data-backed growth insights and experiments
Scalable growth systems and repeatable acquisition channels

Why Join Owanbe Arena?

Opportunity to shape the growth of a fast-growing event tech platform
High ownership and impact on company success
Creative, fun, and culturally vibrant product
Flexible work environment

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## Job Details
- **Country :** Côte d'Ivoire
- **City :** Post A Job
     
                        Post A Job
                     Marketing & Communications
- **Contract Type :** Permanent Contract

Growth Expert at Non precisé in Post A Job
     
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                     Marketing & Communications. Permanent Contract contract.

Growth Expert in Post Job 2026

Growth Expert

Growth Expert chez Non precisé à Post A Job
     
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