Digital Marketing Manager at Maybrands Limited

Responsabilités

Maybrands is Nigeria’s store for fashion accessories. We are the only licensed store to sell Fossil products in Nigeria, these include; Skagen, Emporio Armani, Diesel, Fossil, Adidas, Michael Kors, DKNY, Marc by Marc Jacobs. Read more about this company Digital Marketing Manager Job Type Full Time Qualification BA/BSc/HND Experience 3 - 5 years Location Lagos City Lekki Job Field Marketing and Communication   Job Description Lead the planning and execution of the digital marketing strategies to promote Maybrands services to customers. Plan, organize, and manage all e-mail campaigns, events, social media pages, and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website. Manage online customer acquisition and retention programs, including SEO, email, affiliate marketing, graphics, and social marketing. Investigate, recommend, and implement new enhancements that can increase revenue, brand awareness, and improve overall customer experience by analyzing the results of ongoing efforts. Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content, including testing to optimize results Use Google Analytics and other business tracking tools to make strategic and tactical recommendations Benchmark, measure, and analyze results of online marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program, and future online marketing initiatives. Cooperate with the web developers to make necessary changes in the website if necessary Perform keyword research in coordination with Maybrands business objectives to optimize existing content and uncover new opportunities Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific Help to create and support marketing content to socialize and use for social media purposes (e.g., customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post. Qualifications Interested candidates should possess a Bachelor’s Degree with 3 - 5 years experience. Check how your CV aligns with this job Method of Application Interested and qualified? Go to Maybrands Limited on docs.google.com to apply Build your CV for free. Download in different templates.

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