PPC Specialist
PPC Specialist chez beBee à South Africa.
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We are looking for an experienced SEO & Organic Growth Specialist to take ownership of our organic traffic strategy and performance. This is a hands-on role focused on growing high-intent, commercial keyword traffic that drives leads and revenue. The ideal candidate is highly independent, commercially minded, technically strong in SEO, and capable of building and executing a long-term organic growth strategy without constant direction. Alongside SEO, the role also includes supporting and maintaining our WordPress websites built using Elementor. Key Responsibilities SEO Strategy & Organic Growth Develop and execute a clear SEO strategy focused on commercial and high-converting keywords Identify opportunities to increase rankings, traffic, and lead generation Continuously improve organic visibility across key landing pages and categories Prioritise SEO activities based on commercial impact and ROI Technical SEO Conduct technical SEO audits and implement fixes Monitor and improve: Work with WordPress and Elementor to optimise technical performance Keyword Research & Competitor Analysis Perform ongoing keyword research focused on commercial intent Identify keyword gaps and content opportunities Analyse competitors’ rankings, backlink profiles, and SEO strategies Track and report on ranking improvements and opportunities Backlink Acquisition & Authority Growth Develop and execute ethical backlink acquisition strategies Build relationships for outreach and link opportunities Identify and secure high-quality backlinks that improve domain authority and rankings WordPress & Elementor Website Support Manage and maintain WordPress websites Support Elementor page updates and improvements Ensure pages are SEO-friendly and technically optimised Troubleshoot website issues and coordinate fixes where required Reporting & Performance Monitor SEO KPIs including: Recommend improvements based on data and performance trends Candidate Requirements
Strong proven experience in SEO with measurable results Excellent understanding of technical SEO Experience with backlink acquisition and outreach Strong keyword research and competitor analysis skills Experience managing WordPress websites Strong Elementor experience Ability to create and execute SEO strategies independently Commercial mindset with focus on revenue-driving keywords Strong analytical
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