Head of Digital Marketing

Head of Digital Marketing Marketing The Recruitment Council Dainfern , South Africa Until 2026/07/23 Job description Are you a visionary leader ready to transform the digital landscape for a major industry player? Our client is seeking a high-caliber Head of Digital Marketing to drive the strategy, enablement, and performance of their digital ecosystem across 5 brands and 3 business units. In this pivotal role, you will be responsible for moving the organizations digital maturity from emerging to "multi-moment" by onboarding best-in-class solutions and leading a multi-disciplinary team of experts. Key Responsibilities Strategy & Roadmap: Lead the development and execution of an integrated digital marketing strategy and roadmap for personal lines, business insurance, and value-added products.

Expérience

Digital Enablement: Define and prioritize foundational and innovative digital capabilities, managing the end-to-end digitization of the customer acquisition experience.

Autres informations

Team Leadership: Lead and mentor a diverse team of specialists across analytics, operations, enablement, development, and creative. Campaign & Performance Management: Oversee the deployment and optimization of multi-channel campaigns (Social Media, PPC, SEO, Display), focusing on acquisition, growth, and retention. Insights & Analytics : Set the data and reporting plan, utilizing BI tools and data science to provide high-impact insights to C-suite stakeholders. Financial Accountability: Manage the departmental budget and enforce standards for marketing efficiencies and sales targets. Stakeholder Engagement: Collaborate with internal business units and international peers (UK & AUS) to align strategies and share learnings.

Formation / Diplômes

Education Essential: Post Graduate Degree in Business Management, Marketing, IT, or equivalent. Advantageous: Google Marketing Platform qualification. Experience: General: 1015 years of work experience with an extensive understanding of digital marketing strategy, campaign/financial management, and performance reporting. Managerial: At least 5 years of senior leadership experience managing diverse teams.

Strategic Thinking: Ability to translate future possibilities into breakthrough strategies. Commercial Acumen: Comprehensive understanding of the business environment and the ability to develop solutions that advance organizational goals. Data Proficiency: Advanced skills in data collection, analysis, and the use of research to facilitate brand success. Complex Problem Solving: Ability to make sense of high-quantity, contradictory information to solve systematic issues. Free. No credit card required. Interested in this role? Sign up to continue Free. No credit card required.

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