Regional Commercial Lead â Capital / Industrial Equipment

Regional Commercial Lead â Capital / Industrial Equipment Technology Luma Recruiting Cape Town, South Africa Until 2026/07/19 Job description Regional Commercial Lead – Capital / Industrial Equipment You'll be the commercial bridge between cutting-edge meat processing equipment and the businesses that need it. This role demands someone who genuinely understands the technical side of FMCG production and can translate that knowledge into compelling customer conversations that actually close deals.

CORE RESPONSIBILITIES

Expérience

Manage the complete customer experience, addressing concerns promptly and building lasting relationships that drive repeat business Conduct product demonstrations at facilities and customer sites, showcasing equipment capabilities with confidence and technical expertise

Develop tailored commercial solutions based on customer requirements and their growth trajectories Identify and pursue new sales opportunities through strategic prospecting and cold calling campaigns Build and execute sales strategies for specific OEM offerings, targeting prospective customers and high-potential markets Liaise between technical support teams and customers from initial concept through to commercial close-out Collaborate with internal partners across spices, workshops, and finance to deliver comprehensive, solution-driven partnerships Stay ahead of new product developments and market trends within the capital equipment sector Hit sales targets consistently whilst maintaining strong financial management throughout the sales process Minimum 5 years' proven success in technical sales, particularly with capital or industrial equipment Solid understanding of FMCG production principles, with specific knowledge of meat processing Strong technical background (technical qualification preferred) Sales diploma or degree is a real advantage

Excellent communication and persuasion skills – you can convey complex product benefits clearly Confidence and assertiveness to negotiate and close deals effectively Strong administrative and organisational abilities, including reporting, planning, and scheduling Financial acumen to manage sales processes and budgets effectively Relationship management skills with genuine commitment to resolving customer concerns Willingness to travel extensively across the region THE ROLE You'll report to the Special Projects Manager and cover the Western Cape region whilst supporting the Eastern Cape. You'll be the technical expert customers trust and the sales professional who understands their business challenges deeply enough to recommend solutions that actually work. Free. No credit card required. ¿Te interesa este puesto? Sign up to continue Free. No credit card required.

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