Snr ATL Planner

Snr ATL Planner - WPP Media | BeBee Back Snr ATL Planner

Design

WPP Media Johannesburg , South Africa 2 days ago Until 2026/07/13 On-site Save Apply now Adapt my CV to this job

Job description About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Purpose: Required to develop an in depth understanding of the business and marketing objectives and translate these into meaningful media plans that deliver against these objectives. The Snr ATL Planner is responsible for translating a client brief into a detailed media flow.

Planning:

• Interpret a client brief and provide tactical strategic advice on brand communications by applying the best approaches

• Assist in preparing regular media reviews. (Competitor analysis and media environment scans)

• Assist in the development of the ATL media strategy that specify which forms of media will be used to effectively reach the target audience, achieving the business objective of the client.

• Produce plans, based on agreed strategy or parameters set out in the brief.

• Design full funnel plans and adopt and adapt global guidelines.

• Work in collaboration with the Buyer to ensure that any budget fluctuations are identified, and necessary action taken.

• Work with the buying team to ensure zero error implementation.

• Track media plans and recommend necessary changes.

• Manage and generate Post Campaign Reports, including learning’s & insights.

• Check commitment tracking of Budgets for Client with media vendors.

• Apply Media Principles, Golden Rules and all Value Driven standards where necessary.

• Be aware of all emerging media in order to effectively, with the strategy team, advise the client on optimal media plans.

• Ensure that media planning is always reflective of the media strategy – keeping the strategist and Strategic Account Managers informed of changes due to non-availability of time or space

• Upskill jnr members of the team

Stakeholder Management:

• Internally communicate and contribute to brainstorming to help generate ideas with the team

• Keep up to date with media changes and alert the team of potential advantages/new opportunities for presentation to Client.

• Internally communicate and contribute to brainstorming to help generate ideas with the team.

• Build relationships and negotiate costs, discounts and added value incentives with media vendors (Securing the best discount, added value incentive or sponsorship deals from vendors)

Attend regular status meetings both internally and with the clients, contributing to client business reviews. Act as the client point of

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