CDI13 days ago

Sales Executive - Modern Trade at SIMS Nigeria Limited

Entreprise
Nigeria

Job Description

Sales Executive - Modern Trade at SIMS Nigeria Limited - May 8, 2026

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Sales Executive - Modern Trade at SIMS Nigeria Limited ⏲ May 8, 2026, 9:52 AM ⋕ View all Sales & Business Development jobs

SIMS Nigeria Limited specializes in the assembly, distribution and sales of consumer electronics from major brands such as - Samsung, Panasonic, Royal, Skyworth, Electrolux, Bosch, Philips and Powermatic. Our business started out in 1987 and since then we have grown to be a market leader in the home appliances & consumer electronics market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones in major cities such as Lagos, Port-Harcourt, Abuja, Onitsha, Enugu, Uyo and Kano.

We are recruiting to fill the position below:

 

Job Title: Sales Executive - Modern Trade

Location: Victoria Island, Lagos

Employment Type: Full-time

Role Overview

We are seeking a dynamic and commercially driven Modern Trade Sales Executive to drive sales growth across key retail accounts and organized trade channels.

The ideal candidate will manage relationships with supermarkets, hypermarkets, and chain stores, develop channel strategies, improve product visibility, and drive revenue growth within the modern trade landscape.

Key Responsibilities

Develop and execute sales strategies to grow revenue within the modern trade channel.

Build and manage strong relationships with key retail accounts, buyers, and category managers.

Monitor sales performance, stock availability, and market trends to identify growth opportunities.

Collaborate with internal teams to ensure seamless execution of promotions, account management, and customer satisfaction.

Negotiate trading terms, promotions, shelf placement, and visibility initiatives to enhance brand presence.

Key Requirements

Bachelor’s Degree in Business, Marketing, or related field, with relevant experience in a similar role with 2-3 years experience is required

Strong negotiation, relationship management, and commercial acumen.

Good understanding of organized retail and modern trade operations.

Strong analytical, communication, and reporting skills.

Proven experience in Modern Trade Sales, Key Account Management, FMCG Sales, or Channel Development.

[Click the Apply button below to see the contact details]

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Prospecting and results — Your new clients acquired and conversion rate are your strongest arguments. Show your detailed knowledge of local distributors and key players.

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